PFIZER GLOBAL CONSOLIDATION PITCH

For this 60-day pitch for Pfizer, we brought the idea of Science-Based Creativity to life as both a unifying campaign platform and a scalable brand expression across the organization. Centered on Nurtec ODT and Inlyta, the work translated complex science into clear, compelling creative systems that felt credible, human, and modern, proof that rigor and imagination can coexist. Beyond the individual brands, we concepted how Science-Based Creativity could extend as a large-scale Pfizer campaign rollout, influencing storytelling, visual language, and activation across touchpoints. I was deeply involved throughout the process, contributing to creative responses, shaping the overall deck design, and participating in every stage of the in-room design and pitch experience from start to finish.

SCIENCE-BASED CREATIVITY DECK LOOK & FEEL

EXPERIENTIAL DESIGN

credit to VML Creative Directors