COKE STUDIOS

In this campaign pitch, Coke Studio reimagines how Gen Z discovers and connects with music by fusing sound, culture, and play. Through innovations like the Three Minute Album, the brand partners with global artists like Drake to transform a full project into 15-second, scroll-native tracks—bite-sized moments built for today’s attention economy, each delivering a hit of “magic.” With Playable Albums, Coke turns gaming into a music discovery engine, inviting fans to unlock songs through interactive worlds that feel participatory rather than promotional. By meeting audiences where they already play, create, and share, Coke Studio shifts music from passive listening into an immersive, Gen Z–first experience.